The entity ProColombia, responsible for promoting tourism in this country, was present at the Mobile World Congress in Barcelona in February. As a company with operations in the coffee country, we had the opportunity to contribute to the design of its stand with one of our 3D holograms, in this case a Human Hologram.
The objective was to increase the flow of people in its stand and promote Colombian products.
In the end, this alliance allowed to strengthen its positioning in the fair and show interesting images related to tourism in Colombia.
- Generate business opportunities: Attract industry influencers, investors and business partners, creating business opportunities and establishing relationships that can lead to future collaborations.
- Impress visitors: Using Human Holograms at a trade show is to create an experience that impacts and grabs the attention of attendees, leaving a lasting impression on their minds and standing out from the competition.
- Generate interest and curiosity: Attract a wide audience and motivate them to come to the stand to discover more about the products or services offered.
- Improve audience engagement: Create an interactive and emotional experience that allows visitors to actively participate and feel part of the exhibition, which in turn will increase retention of the message conveyed.
- Communicate the company’s values and innovation: Highlight the company’s values, its ability to adopt new technologies, and its position as a leader in its industry.
- Enhance branding and corporate image: Reinforce the corporate image of the company, transmit its brand identity and increase brand awareness among attendees.