The organizers of the Barcelona fashion week decided to incorporate 3D holograms in the event to offer designers and the public a unique and innovative experience. Taking fashion to another level and breaking conventional barriers.

The holograms allowed them to create a magical and futuristic atmosphere in the parades. They wanted to surprise the audience, captivate their attention and make them immerse themselves in a visually stunning world. Holograms allowed them to offer an immersive experience to the public, where fashion merged with technology, arousing emotions and leaving a lasting impression on their minds.

In short, including holograms in Barcelona fashion week was an opportunity to transform the way fashion is presented and lived, offering a unique, emotional and surprising feeling for both designers and attendees, and holograms gave us the perfect tool to achieve this.